Read a form's numbers and Insights

Steps

1. 1

   Step 1. Open Forms. Each card shows the last 30 days: Visits, Started, Requests and Conversion.

   

2. 2

   Step 2. Press Insights on a card.

   

3. 3

   Step 3. Read Visits, Started, Requests and Conversion (the same four as the card), then Where people stop, Devices, Top cities and Top sources.

   

4. 4

   Step 4. Outside your service area counts visitors the address check turned away and requests taken from addresses you do not serve yet, with those requests' ZIP codes and towns.

   

If this, then that

If a form shows no visits

Nobody opened it in the last 30 days. Put it on a page people visit, or share its link.

If Outside your service area shows nothing

Draw your service area on Customers, or give this form its own on its Contact details step. Without one, nobody counts as outside.

Good to know

• The counts use no cookies and no IP addresses.
• With Record visits on, a form also keeps a replay of each visit for 30 days, including what people typed. Card and password fields are hidden. Watch them in Insights, Recordings.
• Visits counts people who opened the form, Started the ones who typed or picked something, and Requests the requests sent from this form, leaving out any you marked not real and any that came through a campaign link. Conversion is Requests divided by Visits.
• The same four numbers show on the card, in Insights, in the Website box on Campaigns and at the top of the form editor, always for the last 30 days.
• Numbers start the day the form is first opened after this came in.